As a ghostwriter, I take client confidentiality seriously. Since much of what I create for others is confidential, I can’t show it to you, but here are samples I can share:

Table of Contents Articles DirectAIM Magazine The Downtowner Magazine Basix Magazine Lydia's Style Magazine Manuscript Writing Self-help, Motivational Holistic Health Memoir Raising Kids Medical Editing Web Content Promotional Material Book Manuscript Query Letter Copywriting Press Releases FAQ Page for Website Sales Letter Business Profile Brochure Web Content Article - Hot Athletes: Rafael Nadal Home Page Content Article - The Scoop on Head Hunters More Samples Articles and Press Releases Book Projects


Sample 1 – DirectAIM Magazine

Affordable Graduate Schools

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Sample 2 – The Downtowner Magazine

What Are They Thinking?

Psychic guys aren’t that different, really

By Graciela Sholander

Forget crystal balls and Ouija boards. Colorado’s psychic men aren’t “woo-woo out there.” They’re down-to-earth, regular guys who just happen to have well-developed psychic senses.

When Marc Reeder was a kid, he felt different. Odd, in fact. He had no way of knowing what the images and sensations he perceived meant. So he did what virtually every child psychic learns to do – he disregarded them. “There was no context in which to have these experiences explained to me,” he says. “Mostly I ignored them, or I went into self-criticism.”

Not until completing college and working several years as a nurse did he figure out what was going on. The epiphany came to him as he sat face to face with a psychic, getting a reading. “The information he gave me validated who I was,” he explains. From that point on, Marc made a conscious decision to explore, not suppress, his psychic ability.

More than twenty years later, Marc offers psychic readings and psychotherapy counseling services to clients in Boulder and Denver. On occasion, he does case management at a Boulder hospital. No longer self-critical, he focuses on using his psychic skills to help people overcome issues and lead more fulfilling lives.

He’s not alone. Colorado is home to many psychic men. While some prefer to keep their psychic sides to themselves, others are comfortable sharing psychic insights with open-minded seekers.

How Does It Work?

That’s the million-dollar question. Marc compares it to radio transmission; when he’s giving a psychic reading, the person transmits information that he, acting as a human radio receiver, picks up. This information can appear in a variety of ways, from mental pictures to sensations to an undeniable sense of knowing. “My job is to give the information, period,” Marc explains. “I can tell them they’re in a destructive relationship, for example, but I can’t say what’s best for them. What they do with the info is up to them.”

For Alan McAllister, another Boulder/Denver-area psychic, it’s a matter of heightened intuition. “Just as we have a variety of physical senses, we have a variety of intuitive senses,” he says. “The strongest for me are knowingness, sight (clairvoyance), and empathy. I also work with people’s energy fields and healing energies.”

As a clinical hypnotherapist, Alan works on different levels. At times, he gets strong impressions that he simply knows he must share with a client. Other times, Alan closes his eyes, goes into a light trance, and “sees” images that clarify for him what he’s picking up.

“I would get a lot of mental pictures when I was in science,” recalls Alan, who has a Ph.D. in physics and has done scientific research on solar magnetic fields. “Being intuitive in this field is actually a great asset. I’ve met many engineers and other ‘left-brain’ types who are also psychic or intuitive. In business it’s called the gut feeling. I met a stockbroker once who saw the numbers as 3D colors and somehow ‘read’ them to know what to do.”

The Challenges

For Alan, being psychic is fairly normal. “I still have to wash the dishes, clean the gutters, and take my kids to school,” he points out. But being psychic does come with its share of unique challenges. Perhaps the biggest is being misunderstood by society at large.

“I don’t read people’s thoughts at random,” he says with a laugh, recalling how people often ask him, Are you reading my mind right now? Psychics quickly learn the importance of tuning out during much of everyday life. If they don’t, they run the risk of “emotional overload” from being bombarded with other people’s thoughts and energies. They also learn to deal with clients who storm out of a reading in anger … only to come back months later to say, You were right.

Challenges can even come from local government. Joshua Hayward is a psychic and an astrologer currently based in Ouray. After running his own cleaning business for 13 years, he began to give psychic readings at the Pearl Street Mall in Boulder during the late 1980s. But he ran into resistance; City Hall told him that without a permit, he couldn’t work there. At the same time, they refused to give him a permit. Being tenacious, Joshua fought City Hall, citing freedom of speech. He won.

The Rewards

Many psychics agree that the greatest reward is helping people overcome mental and emotional blocks that have been holding them back. “My readings wake them up,” says Joshua, who does psychic work full-time together with his clairvoyant wife. “I tell them, ‘Here’s what’s coming up, and here are different possibilities.’ They make their choices, but I show them what it’ll be like if they go this way or that way.”

Also rewarding is the personal growth a psychic usually experiences. Many go through an exciting journey of self-discovery. “I’ve always seen myself as a student of life,” says Joshua. “There’s so little we really know about all this. Life is mystical.”

What’s In Store For Colorado

So what do these three psychic guys see in Colorado’s future? Here’s what they say:

Marc: We seem to be in a major shift politically, and it’ll take 3 to 5 years before it gets worked out. People will demand that the government solve actual problems instead of being so agenda-driven. We’ll face some economic struggles, but not as much as other states. We seem to be in a growth process, moving away from authority – the idea that “someone out there has the answers for me” – and moving into a greater sense of individual responsibility.

Alan: I’m seeing a trend towards mastery, self-ownership. The people here have their own certainty. They are not dependent on others’ input. New economic growth is beginning to come back, but it’ll be a different mix than it was before. I see personal growth in individuals, people expanding their point of view. Colorado’s coming into its own.

Joshua: People are loosening up here. I feel there’ll be a capitalistic vs. environmental struggle, and our state will get into serious problems with water shortages. But Colorado’s going to wake up and do the right thing, choosing more ecological solutions.

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Sample 3 – Basix Magazine

Hispanic Entrepreneurs Share Secret of Success

By Graciela Sholander

Who hasn’t dreamed of owning a business? Being your own boss, calling the shots, starting a company from the ground up and watching it grow. It’s a fantasy that more and more Hispanic entrepreneurs are turning into reality. And they will tell you, with the excitement of dreaming comes the responsibility of making it happen.

R. Marcelo Claure, President and CEO of Brightstar Corporation, has tasted the sweet wine of success and found it to be, in many ways, what he both hoped for and expected. But there were surprises along the road, and plenty of times when somebody else might have given up – or never even tried.

Incorporated in 1997, Brightstar took less than four years to become the largest wireless products distributor in Latin America. When Marcelo first wanted to break into the market, analysts said it couldn’t be done. At the time, two major distributors already served the entire Latin American market. How could a newcomer break in?

But Marcelo, who had previously co-founded a Bell Atlantic dealership called USA Wireless and served as president of Unplugged International, took that as a challenge. With a business plan and a vision, he started Brightstar in Miami, Florida, with a handful of employees. Competition was keen, but he learned right from the start to be flexible. Marcelo never believed in a “cookie cutter” approach; what works great for Argentina may not work so well for Puerto Rico, and vice-versa. So he developed a business strategy that, at the time, was revolutionary for the wireless industry: to personalize services for each geographically and culturally distinct market within Latin America, and to hire local talent.

Brightstar began opening divisions throughout South America and hiring local know-how. The challenge became locating the right people whose goals aligned with Brightstar’s direction. A hands-on leader, Marcelo traveled to each country to meet and interview potential business partners. He hired only the best, and instead of telling them how to run the show, he listened to what they had to say – after all, they were the regional experts.

His approach worked. In 1998, revenues were $73 million. By 2002, revenues had risen to $848 million. Today Brightstar boasts more than 600 employees across 16 facilities in 12 countries. The company enjoys a solid reputation as the number one wireless products distributor in Latin America, providing value-added distribution services including customized packaging, inventory management, and after-sales support. In other words, going the distance for the customer.

This phenomenal growth hasn’t gone unnoticed. Hispanic Business magazine named Brightstar Corporation one of the “Top Ten” Hispanic-owned businesses in the U.S. in 2001, 2002, and 2003.

“Everybody has dreams and goals, but obviously not everybody achieves them,” says Marcelo, who plans to expand his company globally. “I would tell an entrepreneur to develop a plan of what they want to do, with clearly defined objectives. The decisions you make will have a direct effect on your business, one way or another. As long as you have a plan and you understand where you want to be and how to achieve that goal, your chances for success increase significantly.”

Judging by numbers and statistics, more and more Hispanic entrepreneurs are finding the key that unlocks the secret to success. In October 2001, the U.S. Census Bureau reported that Hispanic firms increased in number by 30% from 1992 to 1997, compared to a 7% increase for all U.S. firms. The majority of Hispanic-owned businesses are concentrated in California, Florida, New York, and Texas. All of the “Top Ten” featured this year in Hispanic Business magazine boast 2002 revenues of more than $400 million – with the top three companies reporting revenues in excess of $800 million. Every business named by the magazine as one of the “Hispanic Business 500” is a multi-million-dollar company. Number 500, New Jersey-based manufacturing firm Jarco U.S. Castings Corporation, led by CEO Mario A. Herrera, reported $5 million in revenues in 2002.

It’s clear that in the United States we are living in a period when Hispanic entrepreneurs, in greater numbers than ever before, are seizing the opportunity to start their own businesses. Some have discovered that a little help from a mentor goes a long way. Sylvia M. Medina is a CEO who lauds the merits of working with a business mentor. “I would advise an aspiring small business owner to choose a supportive mentor to support them in moving their company forward,” she says.

In 1997 Sylvia established North Wind, Inc. as an environmental solutions consulting firm. With its corporate headquarters in Idaho Falls, Idaho, North Wind currently has over 200 employees and operates in 12 states. Revenues in 2002 were $13 million. All this in six years, from very humble beginnings: the company started with two employees, no financial backers, and a first contract of only $600. Undaunted, Sylvia made a firm commitment to two primary goals. One was to return early profits back into the company base to grow the business. The other was to attract and retain top-quality employees. She stuck to her plan, and it worked. “Through responsible hiring, strategic marketing, and competent business operations staff,” Sylvia explains, “North Wind has grown to become a highly profitable firm with an impeccable credit record without ever requiring financial backing of outside investors.”

Early on she sought professional mentoring from a similar company that had been around longer and thus had the experience to help her with business strategies. Through a mentor-protégé program with the U.S. Small Business Administration, she located her business mentor. Her decision was, once again, a sound one; mentoring proved invaluable in helping Sylvia reach her goals to move her small business to the next phase. In turn, many other small business startups have since requested and received informal mentoring in business development from Sylvia.

North Wind has branched into multiple consulting niches, including natural resources, geosciences, and waste management. Sylvia insists on working with bright, competent people, and treating employees with respect. She’s proud of North Wind’s exceptionally high employee retention, due in part to hiring the right people to begin with and also offering generous employee benefits. Of course, the right people include those at the top. Sylvia tells new entrepreneurs that the CFO is just as critical to the success or failure of a business as the CEO. “Find a Chief Financial Officer who understands the intricacies of operating a small business,” she advises. “The CFO needs to understand all aspects of the business, from contracting and accounting to marketing and human resource issues, and must know where the company is financially at all times. The CFO needs to have vision to see the direction the company is headed, and be able to plan for that growth.”

So before you take the leap into entrepreneurship, make a plan. Have well-defined goals. Surround yourself with the best, most talented people you can find. And don’t hesitate to search for a mentor. With the right planning and preparation, and a lot of hard work, you too can join America’s growing base of successful Hispanic entrepreneurs.

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Sample 4 –

10 Qualities To Help You Reach Your Dreams

By Graciela Sholander

Looking at folks like actor Harrison Ford, author Maya Angelou, singer Gloria Estefan, and cyclist Lance Armstrong, we wonder: How did they do it? How did they achieve their phenomenal success?

It starts with a dream, a deep-seated, heartfelt desire. Harrison Ford wanted to be an actor so badly that even a short-sighted studio producer could not discourage him. After Ford’s film debut playing a bellboy with one line to say (“Paging Mr. Jones, paging Mr. Jones,”) the producer took him aside to tell him he didn’t have what it takes to be a true actor. “You ain’t got it, kid!”

Swallowing his pride, Ford disregarded the criticism and kept try ing out for parts. On the side he delivered pizzas, built furniture for the stars, did whatever it took to pay the bills. Four decades later, after his roles in Star Wars, Indiana Jones, and dozens of other movies,plus an Oscar nomination, Ford continues to act in blockbuster films. What would have become of him had he listened to that powerful, intimidating honcho?

The truth is that everybody has to overcome obstacles to reach their goals and dreams. Grammy Award-winner Gloria Estefan had to overcome debilitating shyness to be able to get up in front of people and sing. Later in life, she spent nearly a year doing intensive physical therapy after her spine was fractured in a traffic accident. Through sheer determination she recovered and got back on stage.

Dr. Maya Angelou, Pulitzer Prize-nominated poet and bestselling author, once was a single mom who worked long hours as a diner cook and cocktail waitress to support herself and her young son. And well before winning his first of seven consecutive Tour de France victories, Lance Armstrong beat testicular cancer that had spread to his abdomen and brain.

I don’t think anybody has it easy, really. People who live their passion and create the lives they dream of went through a number of trials to get there. And the reason they got there was that they kept going. They didn’t give up. We can learn a lot from their real-life examples.

To rise above challenges and keep moving forward to the life you envision, whatever your dreams may be, it helps to hold on to these qualities along the way:

  • Confidence in yourself, including your specific abilities and set of skills
  • Creativity to think outside the box and come up with solutions
  • Commitment to your dreams
  • Courage to keep moving forward even when others tell you that you can’t
  • Passion for what you’re doing
  • Purpose, the sense that you’re doing something meaningful
  • Persistence to keep you going despite obstacles and challenges
  • Resilience to get back on track after you fail and even learn from those failures
  • The ability to take a calculated Risk when necessary
  • Personal Responsibility for developing beneficial dreams and seeing your dreams through to completion.

Put all these together and what do you have? Dream CPR to revive and resuscitate your dreams! The more you develop these qualities, the better equipped you’ll be to reach a dream.

Next time I’ll talk about specific, practical things you can do to start on the path to achieving a dream of your choice. For now, I’ll leave you with a few eye-opening facts from my co-authored book, Dream It Do It: Inspiring Stories of Dreams Come True.

Did You Know That …

  • It took Harrison Ford 14 years to become an established actor. During that time he became a carpenter to pay the bills, but he never gave up his dream.
  • Tiger Woods, considered by many as the best golfer of all time, was not allowed on some golf courses. He also received hate mail.
  • When journalist Barbara Walters worked with Frank McGee, co-host of Today, in the early 1970s, Frank had written into his contract that she couldn’t ask guests a question until he had asked three. Barbara worked into her contract that if Frank ever left the show, she would replace him. When he died unexpectedly of bone cancer in 1974, Barbara became the first woman to co-host the Today show.
  • Master cellist Yo-Yo Ma maintains a rigorous schedule, performing in concerts and teaching music students, despite painful tendinitis.
  • Comedienne Joan Rivers counts Nancy Archuleta as one of her role models. Nancy had been a high school dropout and teen mom, but she went back to school and later became CEO of engineering firm MEVATEC.
  • Bill Nye “the Science Guy” left a secure job in engineering to write and perform comedy.
  • In his first pro cycling race, seven-time “Tour de France” champion Lance Armstrong came in 111th place out of 111 racers.
  • Denver resident Cale Kenney became a champion skier, despite having lost her left leg in an accident.
  • Michael Clarke Duncan dug ditches for a living for Chicago’s gas company before deciding to move to Hollywood and, without any prior acting experience, audition for roles. When he was down to his last $20 he almost went back to Chicago, but his mom encouraged him to keep trying. He stuck with it, and in 1999 Michael received an Oscar nomination for his role in The Green Mile.
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Sample 5 – Lydia's Style Magazine

When The World Is Off Balance

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Manuscript Writing

Sample 1 – Self-help, Motivational (co-authored)

Dream It Do It: Inspiring Stories Of Dreams Come True

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Sample 2 – Holistic Health (ghosted)

Some people claim that through juicing alone, their symptoms of diseases and disorders disappear completely. I believe it. Our bodies have the natural ability to heal, and juicing provides concentrated vitamins and minerals that encourage repair and rejuvenation. Consequently, when you are drinking fresh juice packed with essential nutrients you will notice very positive changes in how you feel. You will have more energy, look better, feel better, sleep better, strengthen your immune system, and enjoy overall better health.

Drinking fresh juice made with all-organic raw fruits and vegetables every day is an extremely healthy habit to get into, and it tastes great, too. Drinking juice made from fresh fruits and vegetables is an essential ingredient to:

  • Restoring, rejuvenating, and maintaining a healthy body
  • Giving your body large quantities of a variety of healthy vitamins and minerals
  • Giving your body much-needed essential fatty acids (EFAs), proteins, and enzymes
  • Ingesting an antioxidant (100% juice) that helps control free radicals and binds with toxins, making it easier for your body to rid itself of a toxic environment and heal

There is no point in juicing if you are not going to use organic produce! Why juice if you use standard produce from the local grocery store? As I said earlier, non-organic produce is contaminated with pesticides, fertilizers, herbicides, and other substances that pose serious health risks. Avoid these.

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Sample 3 – Memoir (ghosted)

The aerospace sector is notorious for having one layoff after another, but it hadn’t been that way when I was growing up. Back then it was a solid industry, with layoffs virtually unheard of. That’s why some of my high school friends and I wanted to work for this aerospace firm; to us it meant interesting work, good pay, and job security. Things had changed by the time I got there. Every year we were subjected to threats of new layoffs, hearing about it first through the grapevine and later, right around Christmas, directly from supervisors. They’d come by and announce, “There’s a good chance we’re gonna have layoffs at the start of the year.” That always put a damper on the holidays. Nobody dared spend much for Christmas because, come January, they might be out of a job.

I started in the inspection department in September, newest guy aboard and among the youngest on the team. In January, just four months later, my supervisor called me to his office. I knew what was coming.

“I hate to do this,” my boss, an older gentleman who’d been there for decades, started, “but I’m gonna have to lay you off.” Without saying much else, he handed me my packing papers.

I wasn’t the only one getting a pink slip. Other young guys on my team were losing their jobs that day. But my supervisor’s friends, many of whom were close to retirement and perhaps should have taken early retirement so the rest of us could keep our jobs, were protected. None of them lost their jobs.

I looked straight at my supervisor and, very calmly, replied, “You know what? I’ll accept this. But I’ve got one thing going for me right now that you don’t have. I have the opportunity to move forward, to get another job. But here you are, at the age that you are. What are you going to do when they try to lay you off? Companies aren’t interested in hiring someone your age.”

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Sample 4 – Raising Kids (ghosted)

The first thing you need to know is that you’re not alone. The number of grandparents who are raising their grandchildren has increased sharply over the past few years. In fact, more than 6% of all children in the United States live in their grandparents’ home. This percentage may not seem significant until you translate it into actual numbers: more than four and a half million children under the age of 18 are living with their grandparents.

Trends show that this number will continue to escalate. Since 1990, the number of children in grandparent-headed households has increased by more than 30%. In many of these households, the child’s biological parents are absent, which means that all of the parenting responsibilities sit squarely upon the grandparents’ shoulders.

Why are so many grandparents raising their grandchildren today? The reasons are many and diverse. They include:

  • Death of the grandchild’s parent(s)
  • Parent’s inability to raise a child due to a debilitating illness or disability
  • Parent has temporarily or permanently lost custody of a child due to neglect, abuse, drug/alcohol abuse, or other reasons
  • Parent is in prison
  • Parent is away serving in the military
  • Parent has a mental condition that prevents him or her from taking care of a child
  • Teen parent does not have the skills or maturity level to raise a child
  • Parents face financial difficulties, forcing them to take multiple jobs and leave their children in a grandparent’s care

The reason you’re raising your grandchild or grandchildren, by yourself or together with your spouse, may be one of those listed above, or it may be something else. Whatever the reason, you share many of the same challenges and frustrations other parenting grandparents experience. You also share the same concerns for the wellbeing of your grandchild and a desire to provide for him or her as best as you can.

Grandparents who parent their grandchildren come in all ages and from all socioeconomic backgrounds. You may be 38 or 72. Whatever your age or life stage, this book was written to support YOU. Whether you’re raising your grandchild by choice or necessity, or a little of both, you need to be upheld as you do what I like to call the sacred work of parenting your grandchild. It’s sacred for a number of reasons, including:

  • You are caring for a child
  • You are acting out of supreme love for your grandchild
  • You are willing to make some sacrifices along the way
  • You are sharing yourself, your home, and your possessions with a child whom you love and cherish
  • You are helping another human being grow and gain the confidence to reach for the stars
  • You are sharing your wisdom, knowledge, and values with a young person hungry to learn about life
  • You are creating a sanctuary that your grandchild needs right now to feel safe and nurtured
  • You are fostering a special grandparent/grandchild relationship that will ultimately transcend time and space to continue to guide your grandchild well into adulthood
  • You are building the future by teaching the next generation, one child at a time

Sacred work is special because it comes from the heart and touches the heart. It doesn’t mean things will always go smoothly. You’ll still have to deal with challenges, like gathering enough funds for school supplies, trying to understand the language of your grandchild’s generation, and finding the energy to get up and take care of your grandchild when you’re absolutely exhausted. These problems don’t go away, but dealing with them becomes a little easier when you focus on the heart.

Before we take a look at some of the specific issues and benefits common to parenting during this later stage in life, I’d like you to remember one very important thing that might make your job a little easier: You are the parent and the grandparent. And what are grandparents famously known for? Playing with their grandkids! Don’t forget this very important element of your relationship with your grandchild. Make time to have fun and just play. Join your young grandchildren in their wonderful world of imagination full of teddy bear picnics and backyard explorations. Take your older grandkids camping or mini-golfing. Go for a swim at a nearby lake. Watch reruns of I Love Lucy together. Laughter, hugs, and time to play go a long way in healing any rifts and building that incredible bond between you and your grandchild. Remember to play!

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Sample 5 – Medical (ghosted)

Your decision to have weight loss surgery wasn’t made overnight. Only after asking countless questions, doing extensive research, having long conversations with your doctor, and doing considerable soul-searching did you opt for a bariatric procedure. Congratulate yourself – your surgery is an important step towards improving your health and wellbeing. But remember that the journey continues when you leave the hospital and go home. Your roadmap to long-term weight loss success lies with the dietary guidelines customized for you by your surgeon.

Even though they’ll continue to work with you, your surgeon and other doctors have done their part. With surgery successfully completed, you now have an important tool for reaching your weight loss goals. How effectively you achieve those goals depends upon how closely you follow your surgeon’s recommendations. Sticking to the diet prescribed for you is vital to your ultimate success. You will be learning a new way to eat to help you attain the size and shape you want.

In the first weeks after surgery, your body will need the chance to recover and adjust. That’s why your doctor will start you on a liquid diet, complete with liquid protein supplements, to help your stomach in its healing process. You will then move on to pureed foods and, later still, semi-solid foods. Once your surgeon tells you to add solid foods back to your diet, be sure to follow all instructions completely. By doing so, you will continue to resize your body while developing healthy eating habits to serve you for life.

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Sample 1, Web Content – Adding Detail & Clarity

Text Given To Me:

People need to know their goals and dreams are significant, they are building blocks for themselves, families, and communities.

The process for a life coach is one of assistance, the client or we should say you are the director. I accentuate the positive, together we eliminate the negative, you may want to take a look at the Myths Section.

I Changed It To This:

Your goals and dreams are significant. They are building blocks of reality – your reality. They can benefit you, your loved ones, and your communities.

I am here to assist you. You are the director. My job is to accentuate the positive, and together we eliminate the negative. I invite you to take a look at Truths & Myths to see that you truly CAN reach your most heartfelt dreams!

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Sample 2, Promotional Material – Creating Impact

Text Given To Me:
  • Pollutants:  Where they come from and how they affect your child.
  • Using breath for detoxification and rejuvenation.
  • Using breath to control rage and anger.
  • Using breath to enhance thinking and creativity.
  • Using breath to increase physical fitness
I Changed It To This:
  • Pollutants: Where do they come from, and how do they affect your child?
  • Simple breathing techniques to detoxify and rejuvenate
  • How breathing can control rage and anger ...
  • Boost thinking and creativity ...
  • AND enhance your child’s physical fitness
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Sample 3, Book Manuscript – Expanding A Concept

Text Given To Me:

In order to interact with others effectively, we must learn to listen effectively, and many people don’t even realize that they do not know how to listen.  But just knowing this is not enough; one has to want to learn how to listen.  In other words, in many facets of self-improvement, we need all three of the elements listed above: knowledge, skill and desire.  We can KNOW we love the work of impressionist painters, for example, and we can take art lessons and find out if we have the innate SKILL to achieve a valid result but neither one is the entire solution.  We have to have the DESIRE to be an artist, or at least to be a serious student of art.

I Changed It To This:

Let’s explore this concept further through the example of listening to others. I think we can all agree that in order to interact with others effectively, we must learn to be good listeners. Many people don’t realize that they don’t know how to listen. But even knowing that you need to improve your listening skills isn’t enough to change your habits. You have to want to learn how to listen before you can become a better listener. That’s the desire component involved in forming a habit. In other words, it takes all of the components – knowledge, skill, experience, and especially desire – to form a habit, to change a habit, or to develop a new habit. In this case, wanting (desire) to connect with others more effectively would probably be the main driving force behind developing the habit of being an attentive listener.

Here’s another example. We can know that we love the work of impressionist painters, and we can take art lessons to find out if we have the innate skill to achieve a valid result. At the end of the class, we will have accumulated experience as an artist that we can build upon to reach the next level. But none of this matters if we don’t have the desire to be an artist, or at least a serious student of art. All four components contribute to the art of habit-making.

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Sample 4, Query Letter – Simplifying

Text Given To Me:

Please allow me the privilege of sending you a sample of my passion and vision in the form of a children’s book. I know that these books will touch the heart of its readers and will help children realize that they, too, can be bold enough to dare to believe in the power of prayer.  This original and relevant series will guide them through a heart-molding exploration of a new interactive, best friend relationship with none other than Jesus Christ Himself.

I Changed It To This:

May I send you a sample copy? You’ll see how the series can touch readers’ hearts and help children realize that they, too, can dare to believe in the power of prayer. This original and relevant series will guide youngsters through a heart-molding exploration of a new interactive, best-friend relationship with none other than Jesus Christ Himself.

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Sample 1 – Franchise Articles & Press Releases

Expanding Into Canada: Successful Instant Imprints Heads North

Smart Technology Makes Smart Sense For AmeriCare Alliance Clients & Franchisees

Is A Food Franchise In Your Future Business Plans?

Why Franchising Can Be Your Best Investment In An Unstable Market

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Sample 2 – FAQ Page For Website

What Is All-World?

All-World is your one-stop online destination for the newest International Stars in the world of modeling, the ultimate in men’s fashion swimwear and briefs, and the latest news in health and fitness. Here you’ll also find out who’s casting models, what your horoscope says about your health and love life, and much more to help you look and feel your best.

What Can I Buy Here?

At All-World we offer the finest collections of men’s swimwear and briefs as well as posters, collectibles, mouse pads, and other exclusive offerings. For a complete list, please visit our Merchandise page.

How Do I Learn More About The Models?

At our Home page, click on the All-World featured model’s image to read his bio and view his portfolio. In our members-only Models section, you can click on an All-World model’s thumbnail to read his bio and see more images, or click on the video icon to watch and hear your favorite All-World model. You can also browse photo archives, rank and rate your favorite models and connect through video chat (video chat coming soon). And in our Muscle section, you’ll meet our “Featured Abs Guy.”

Do I Have To Be A Member To Access Your Site?

No. Much of our site is available to you free of charge. However, many of our visitors choose to upgrade to our Membership Service to enjoy additional benefits and have full access to our entire All-World site.

What Benefits Do I Get As A Member?

As an All-World Member, you’ll have complete access to our exclusive sections, including all of our model galleries and clips. As a Member, you’ll be able to:

  • View our Featured Model’s Portfolio
  • Access our entire Models Section
  • View model galleries and clips
  • Browse photo archives
  • Rank your favorite models
  • Connect through video chat (coming soon)
  • Leave comments for models under photos and video clips
  • Post to our Moderated Forum

Learn more about becoming a member

How Do I Know What Size Swimwear or Briefs To Order?

We’ve developed a convenient Fitting Size Chart to help you attain the perfect fit. You’ll find it in our Merchandise section

What Forms Of Payment Do You Accept?

We accept payment via secure PayPal for merchandise transactions and payment through ccbill for membership access.

How Can I Learn About Modeling Opportunities?

To find out who’s casting, what contests are currently taking place and also how to become an All-World model, please visit our free Model Casting page.

What If I Have Other Questions? We’d love to hear from you. Email us and we’ll get back to you soon.
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Sample 3 – Sales Letter

Dear Dental Professional,

What ONE marketing secret can elevate your annual income by as much as a hundred thousand dollars? Simpler to put into practice than you might think, it’s easily the most overlooked money-boosting strategy in the dental field. (Hint: It involves just one motivated patient a week.)

What should you do during patient consultations to turn a lukewarm “I’m not ready to commit” attitude into bona fide enthusiasm for treatments that’ll benefit them and generate greater profits for you?

How do you win over disgruntled HMO patients?

Are you getting your fair share of the booming cosmetic market?

What’s the real enemy of case acceptance … and how can you beat it?

You’ll find answers to these and other important dental marketing questions in Healthy Practices—Healthy Profits, a complete, simple, and user-friendly system designed specifically to help busy dentists like you INCREASE your cash flow and profits … with NO additional investment on your part.

With Healthy Practices—Healthy Profits, you’ll be able to

  • Eliminate vague, ambiguous answers to case presentations
  • Learn insider tips on selling MORE large cases
  • Know when (and when not to) use technical jargon
  • React the right way to a patient’s hesitancy—even cynicism
  • Alleviate patients’ concerns about risks and their doubts about outcomes

The system’s ease of use means anyone in your office—even the youngest and most inexperienced of your staff—can put it into practice quickly and easily. The manual provides effective scripts that are simple to use and easy to adapt.

Even if selling is not your thing, you (or your treatment counselor) can overcome any misgivings about the selling process by following our straightforward, step-by-step process. Click here to view this powerful system.

As a busy professional, you don’t have time to pore over volumes of information. That’s why we’ve kept Healthy Practices—Healthy Profits simple. The manual included with this system is concise, straightforward, and loaded with useful information, delivering relevant, powerful substance—no fillers that waste your time. Only the key elements you need to take your business to the next level and increase your profits, presented in an executive summary format for your convenience.

Even if your current advertising efforts are yielding results, it’s only a matter of time before competitors—who are always watching your efforts—create copycat ads. Before long, the market becomes oversaturated and your advertising becomes less effective. Perhaps you’ve noticed this happening already.

Using the unique Healthy Practices—Healthy Profits internal marketing system, you can outwit AND outpace your competitors. That’s because internal marketing systems are hidden tools, making it tough for the competition to steal or duplicate.

What’s more, you’ll receive valuable tips, strategies, and information immediately. When you place your order, you can access the entire system as an IMMEDIATE DOWNLOAD. That’s right, you’ll have instant access to marketing secrets that will bring you the profits you’ve been dreaming about. In addition, within days you’ll receive a hardcopy of everything in the form of a concise manual and four complete CDs. To view the system, click here.

You’ll notice results in just days, not weeks. One little adjustment in your case presentation (which involves something you already know but have forgotten to use consistently) can increase your office collection by $10,000 to $20,000 every month!!

The techniques you’ll find in this unique system will work for you regardless of the size of your practice or how many years you’ve run your practice. It’s a must-have tool for

  • Recent grads who want to grow in a big way fast, without incurring a lot of expenses
  • Anyone who’s been in practice a long time and feels “stuck”
  • Both single-dentist and multi-dentist offices
  • Any practice that wants to grow
  • Traditional dentists as well as specialists, including orthodontists and anyone dealing in implants and cosmetic treatments
  • Presenters of all skill levels who know the potential value of even ONE successful response to a patient’s objections

You get the entire powerful system for just one low price. No hidden fees or extra charges. The immediate download lets you start TODAY. The manual and CDs are shipped directly to you, allowing you to access the material again and again using the method of your choice.

Compare this to what you’d get from a typical consulting firm. They’ll charge you $20,000 or more, and they won’t give you everything at once, like we do. They’ll release marketing information bit by bit, one step at a time, taking up to 12 months to give you what you can have immediately with the Healthy Practices—Healthy Profits system. To order, click here now.

You have nothing to lose, because we’re offering the entire system to you completely risk-free. If you’re not happy with the results, simply return the system to us at any time within 12 months of purchase, and we’ll send you a full refund.

Why such a generous risk-free offer? Because we’re confident that our system will bring you the results you’re looking for. If it doesn’t, just send it back. But frankly, we believe the system will greatly exceed your expectations.

Healthy Practices—Healthy Profits is the quickest, most cost-effective way for you to increase the number of truly motivated patients at your practice. It’s the best way you’ll find anywhere to add cash flow and revenues without any additional investment on your part. No need for expensive, time-consuming ads, mailers, websites, or consulting fees.

Imagine being able to transform bland responses from people who aren’t motivated to do anything into a steady flow of enthusiastic patients, just through simple answers, quick observations, and sensible comments, all designed to facilitate the acceptance process. It’s not merely wishful thinking. It’s within your grasp thanks to the Healthy Practices—Healthy Profits dental marketing system. With our one low price, completely risk-free offer, and immediate download, why wait?

To order, click here

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Sample 4 – Business Profile

The Fort Collins Marriott Market

When the first Marriott Hotel came to town in 1985, some people weren’t sure it was a wise decision. Many wondered how a small city like Fort Collins could support a large establishment catering to tourists. But the hotel’s phenomenal success paved the road for others from the Marriott family to move in. Thanks to several community-oriented local investors, Fort Collins today is home to the Courtyard Marriott, which arrived in 1996, and the Residence Inn, which opened its doors in 1999.

Each hotel caters to a different niche in the lodging world. The Marriott Hotel is a full-service luxury complex focusing on large groups and conventions. The Courtyard is “designed by the business traveler for the business traveler.” It exudes elegance and comfort, holding a special charm attractive to both the business traveler and the leisure guest. The Residence Inn all-suite hotel is designed for travelers staying more than a few nights. With so many people relocating to Fort Collins each year, the Residence Inn fills a very real need.

Despite some concerns back in 1985, there is no shortage of customers for the Fort Collins Marriott market, which serves a number of local establishments including Celestica, Hewlett-Packard, LSI Logic, Woodward Governor, Advanced Energy, Colorado State University and Poudre Valley Hospital. Marriott also meets the needs of surrounding communities such as Loveland and Windsor.

The community has embraced Marriott not only for its quality hotels but also for its focus on giving back to the community. The hotels contribute to national organizations, such as the Children’s Miracle Network, and to several local charities. The Marriott, the Courtyard and the Residence Inn work closely with the restaurant resort management program at CSU in the areas of training and hiring. They also join forces with the county’s “Welfare To Work Program,” offering employment opportunities to people who may otherwise not get a much needed break.

Marriott’s philosophy has always been one of treating people right. Employees are called associates. J.W. Marriott Jr., who serves as chairman and CEO of Marriott International, Inc., believes that “if you take care of your associates, then they’ll take care of the guests.” No doubt, his value system was shaped by his father, the founder of Marriott. It all started in 1927 when the late J. Willard Marriott, then only 27 years old, opened a nine-seat root beer stand in Washington, D.C. From there it grew over the years into a multibillion-dollar hospitality company. Both father and son have shared the ethics of working hard, striving for excellence, and treating people right.

These ethics are alive and well in the Fort Collins Marriott family. Thanks to local citizens and investors who collectively served as the vision behind bringing the Marriott hotels to town, Fort Collins can boast first class accommodations for all of its visitors, newcomers and business travelers. All three local Marriott hotels consistently are recognized by the community for guest service, quality of product, and community involvement. Marriott’s commitment to excellence truly has added value to Fort Collins’ business and tourism sectors.

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Sample 5 – Brochure


You are about to discover what thousands of people – men and women, children and seniors – already know firsthand:

Massage is good for your health and well-being!

Getting a massage is an easy, relaxing way to boost your energy and release unwanted stress that builds up over time. Massage restores balance to your body and mind so you can face the world with renewed vigor.

Here’s what massage can do for you:

  • Reduce Stress
  • Improve Circulation
  • Relieve Muscle Tension
  • Lower Blood Pressure
  • Relieve Headaches
  • Promote Healing of Injuries
  • Improve Concentration
  • Help You Sleep Better

Best of all, massage can bring you these benefits naturally, so you don’t have to turn to drugs or expensive, complicated treatments for relief!

To learn how to get the most from your first massage, read on ...

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Today, massage is widely known for its therapeutic benefits. Accepted by the medical community, massage therapy addresses the health needs of people in many different life circumstances, including:

  • Pregnant Women & New Moms
  • Professional & Amateur Athletes
  • Newborns & Infants
  • Chronic Pain Sufferers
  • People Recovering from Trauma & Injury
  • Post-surgery Patients
  • Anyone with Back, Muscle, or Joint Pain
  • Individuals Grieving Losses
  • Heart, Cancer, Alzheimer’s & AIDS Patients
  • People with Chronic Conditions
    (Fibromyalgia, Carpal Tunnel, Fatigue, etc.)
  • Children with Asthma & Allergies
  • Vacationers at Health Spas
  • People Under Stress
    (Work, Busy Schedules, Traumatic Situations)
  • Anyone Who Wants to Feel Better!

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Preparing For Your Massage

Getting a massage should be a comfortable, pleasant, and rewarding experience. Preparing for your massage is simple.

Clear your mind. Think about what you’d like to improve through massage. Focus on the desired results, such as stress reduction or pain management. Relax, and keep an open, positive frame of mind. Prepare to enjoy the journey.

During Your Massage Session

Your massage therapist is a trained health professional who wants to help you improve your well-being. She/He will ask questions about your health and what you wish to address during the session (for example, a sore back, pain in your hands, or difficulty recovering from grief). Be honest. Giving your therapist accurate and thorough answers will help her to serve you better.

You will be given privacy to undress to your comfort level, and then asked to lie down on a padded, comfortable massage table. Undress to your level of comfort. Rest assured, during your massage a towel, sheet, or blanket is draped over you for warmth and modesty. Only the area your therapist is working on at the moment is uncovered. If you prefer, wear a bathing suit for your comfort.

Your therapist will employ different massage techniques to soften knots and work tension away from your muscles. He will apply oil, lotion, or powder for smoother massage strokes. You should begin to feel relief during the session as your therapist loosens tight muscles. Breathe normally, and relax your muscles for best results.

If you feel cold or uncomfortable, by all means let your therapist know. The therapist will give you another blanket or raise the room temperature. If you would like him/her to apply more or less pressure, be sure to ask – your therapist will gladly comply with your requests. Peaceful music may play softly in the background to help you relax. If you prefer silence, simply ask the therapist to turn the music off.

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At the End of Your Massage

By the end of your massage you should feel very relaxed. You might be a little sleepy. Your body will probably feel as though you’ve worked out. And in a sense, you have!

Don’t rush to get up. Take it slowly. You will be given privacy to dress. If you have any questions, ask your therapist. Drink plenty of water.

Your Massage Therapist

Your massage therapist has been thoroughly trained and educated in the techniques and therapeutic benefits of massage. Feel free to ask your therapist about his or her credentials. Since every state has somewhat different regulations, he may be licensed, certified, or registered. You may wish to ask your therapist where he was trained and how many hours of training he completed.

Massage therapists are compassionate men and women who care about your well-being and have seen for themselves the many benefits of this time-honored healing therapy.

The Next Step

You should feel better immediately after your first massage. But in most cases, benefits are cumulative – your health and well-being will continue to improve with each massage. Make an appointment today for your next massage.

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Some FAQs

Should I see a male or female therapist?

That’s a personal choice you are free to make. Male and female therapists are equally skilled and equally sensitive to your needs.

Do I need to tip?

You are not obligated to tip. If you would like to, a tip is welcome.

How long will a massage session last?

Anywhere from 30 to 90 minutes. Typically, your session will last an hour.

How do I pay a massage therapist?

Some insurance companies will cover a portion or all of the payment due, but find out in advance. Generally payment is due after services are rendered, and your therapist will accept checks, credit cards, or both. Or you may be billed.

How often should I get a massage?

The answer varies from person to person. Talk with your therapist about this. You may benefit from monthly massages. In some cases, it’s beneficial to return once a week or every two weeks for a period of time to address a specific need. In other instances, two or three times a year is sufficient.

Will a massage mess up my hair or makeup?

It’s a good idea to wear little or no makeup for your massage. Because you are lying face down for part of your massage and face up for the rest of the session, you will probably need to freshen your makeup and comb your hair at the end of your massage.

Will getting a massage limit me in any way?

No, it shouldn’t. On the contrary, a massage should give you more energy and enthusiasm.

Massage ... good for the body and mind. Good for YOU!

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Sample 1 – Article, “Hot Athletes: Rafael Nadal”

With his long hair, lean body, and Spanish heritage he could easily be mistaken for a soccer player, but tennis is this athlete’s sport of choice. Born in Mallorca, one of Spain’s sun-drenched Mediterranean islands, Rafael Nadal is currently ranked number two worldwide in men’s singles. This twenty-year-old began to attract attention when, at the age of fifteen, he became the ninth tennis player ever to win an ATP (Association of Tennis Professionals) Tour match before turning sixteen. Affectionately known by family, friends, and fans alike as Rafa, he’s just finished a record-breaking year and is poised for more accolades in 2007.

Rafael started playing tennis at the age of four with his uncle Toni, who’s been his coach from the beginning of his career. Since turning pro in 2001, Rafael has collected an impressive array of achievements. He was the youngest player in history to win the Davis Cup—on his first try, too. He also was the youngest player ever to reach the final of the Nasdaq-100 Open. In 2005 Rafa won the French Open, and he just celebrated his 17th career title in men’s singles. He’s been compared to everyone from Sweden’s Björn Borg to Germany’s Boris Becker.

He plays left-handed despite being right-handed. Rafa dons his own unique style on the tennis court with his trademark sleeveless T-shirts and long pantaloons. Standing tall at 6’1” and weighing 188 pounds, Rafael is all muscle, and off-court he stays fit by training with weights.

Highly competitive, he also knows how to unwind and have fun. Favorite pastimes include hanging out with friends, playing golf, and fishing off the coast of his island home. A Gemini, Rafael fits his zodiac sign perfectly with the two sides of his personality: Fiercely aggressive on the courts, yet charming and easygoing with his friends and fans. We’ll be looking for more firsts from this up-and-coming tennis star with the winning smile.

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Sample 2 – Home Page

Tired of searching through your entire collection to find ONE particular item?

Too many collections to keep track of?

Wonder what your collection’s worth today?

EZCollector can help.

With just a click of the mouse, you can easily find out if you still own that Hummel piece Grandma gave you. Or what your stamp collection might sell for on eBay.

Collecting should be fun, not frustrating. With EZCollector Software as your premier management tool, you’ll keep better track of your collections and have more time to enjoy them.

EZCollector Software lets you use your computer to:

  • Easily manage and show off your collections, whatever you collect
  • Access pre-made templates for the 20+ top collectible items – or create your own
  • Run reports to track your collectibles
  • Add images of your items
  • Customize lists and reports to meet your specific needs
  • Keep track of your collection and how much it’s worth, any time!

Get your free, full-featured download today by clicking here. See for yourself just how easy it is to use EZCollector to manage your valuable collections.

Learn more about EZCollector

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Sample 3 – Article, “The Scoop On Head Hunters”

It’s probably happened to you before. You’re working at your desk when a mysterious call comes in. “I have a position that’s tailor-made for you,” an exuberant voice tells you. And you wonder: Who is this person? How did he get my name? I’m not looking for a job right now. What’s going on?

The person’s a “head hunter” – a recruiter. A head hunter is a third party (working independently or with a placement agency) who matches up job openings with prospective candidates. Often, a company needing to fill an internal opening contracts the recruiter to find the perfect fit. Through her networking magic, the head hunter locates you – and several other good candidates, whether or not you’re currently in the market for a new job.

Since a company is paying the head hunter to find you, there is no charge to you. At least there shouldn’t be – but it’s in your best interest to politely ask up front. If the recruiter expects you to pay a fee, politely decline and hang up. If she assures there’s no cost to you, then take a moment to listen. It can’t hurt to learn what opportunities are out there.

Of course, you might be calling a head hunter yourself one day – either to help you find a job immediately or simply to leave your name and career goals so that you can be contacted when that perfect position becomes available. The bottom line: Don’t burn your bridges. Treat head hunters with respect and professionalism. A good one can be a powerful connection to your dream job.

What Does A Recruiter Do For You?

Craig A. Bond of Professional Recruiters, Inc. ( says, “A recruiter can be a valuable ally in making initial contact and in the negotiation stretch. A recruiter often has inside contacts within companies and receives confidential job orders which will not be posted publicly.” Recruiters find qualified candidates and make these job orders available to them. If the candidate expresses an interest in the position, the recruiter will present the candidate’s information to the company in the best light possible. It’s the recruiter’s responsibility to handle all contact and prepare the candidate for the interview process. “The recruiter will act to make the process as positive and productive as possible,” says Bond.

When Should You Call A Recruiter?

Many people call job placement firms when they need a job after an unexpected layoff or a project cancellation. But according to Christy Curtis of International Placement Consulting (, “The best time to call a recruiter is when you’re happily employed. Find one before you need a new job. Develop a professional relationship with your recruiter. Have good dialog telling her what your career goals are. This way your recruiter can start working for you in a situation where you’re not desperate for a job.” The more lead time and information you give your recruiter, the better the chances that he can find a fantastic opportunity for you.

How Should You Choose One?

Select one who specializes in your field. Each recruiter focuses on a particular market sector such as insurance, health, technology, or sales. You’re best off going with someone who knows your field and has developed an extensive network of contacts in your particular area. In addition, you shouldn’t have to pay a recruiter – the hiring company does that. Find someone who covers the geographic region you’re interested in. When you’re approaching a recruiter, don’t hesitate to ask about his track record. Get references.

What Should You Do When A Head Hunter Calls?

When you get a call from out of the blue, it’ll probably take you by surprise. But be ready with a few questions, such as: How did she get your name? What services does he offer? How will interview costs be handled? What company does she work for? How long has he been in the industry?

Think of a recruiter as an “agent.” The professional relationship builds with time. If the trust is there on both sides, and the recruiter has an outstanding track record, then you’ve found a powerful, industry-savvy helper working behind the scenes for you.

Back to top MORE SAMPLES
Articles and Press Releases

Re-establishing Communication With Your Teen

Why Is My Teen Sleeping So Much?

Book Review, “The Mentor”

Book Review, “It Was YOU, All Along”

As If

All Eyes On Astronaut Eileen Collins (press release)

Who Hires Ghostwriters, and Why?

Matter To Mind To Consciousness

Developing Your Child’s Self-esteem

New Mexico: Cultural Crossroads

Illinois: Land Of Innovation

California: Surf & Sunshine

Massage Heights


Do You Have What It Takes To Be A Successful Franchisee?

Wow Factor and Flexibility: Decor & You Franchise

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Book Projects (editing, ghosting, interviewing, translating, proofreading, and/or contributing writer)

The Holistic Guide To Weight Loss

Cancer - It's Just a Word

Think Your Way To Riches

Grab Your Tiger

Burning The Midnight Oil (pdf)

Return To The Child Of Light

Body Contouring Surgery After Weight Loss

Success Behind The Scars

Alcoholocaust: Breaking The Family Curse

I Like Biographies! Bilingual

Latinos Famosos

Días Festivos

I Like Science! Bilingual

How to Survive Your Teenager

How to Survive Your Marriage

How to Survive Your Move

How to Survive Dating

How to Survive Your Baby's First Year

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